Dietary supplements are used to supplement the body with essential nutrients and bioactive substances to improve health and reduce the risk of disease. Dietary supplements derived from food sources are often additionally colored to appeal to consumers. Many naturally sourced extracts are dull or too brightly colored, which can subjectively and psychologically affect consumers' senses and lead to lower product sales. The selection of suitable natural colors can complement or harmonies the color of a product and improve its competitiveness in the marketplace.
Types of Dietary Supplements
Dietary supplements are available in a wide variety of types and forms, including the traditional tablets, capsules and powders. With the innovation of food forms, forms such as liquid and functional gummies have also emerged. In order to improve the marketability of the range, it is important to improve the appearance of the products. The inclusion of natural colors enhances the visual appeal of the product and thus stimulates consumer purchasing power.
Tablets
Common vitamin dietary supplements are usually sold in the form of tablets, such as vitamin C supplements. Tablets require a stable color and a long shelf life. Our natural coloring products offer color uniformity and stability without compromising the potency of the ingredients, providing a novel appearance to the tablets.
Capsules
Capsules are another common form of dietary supplement. The use of capsule encapsulation avoids stomach irritation, reduces nutrient loss, delays the release of nutrients and improves accessibility. Coloring of dietary supplements in capsule form is used to hide the undesirable appearance and make the product more acceptable to the senses.
Powders
Powdered dietary supplements typically include, but are not limited to, protein and minerals. These products are fast dissolving, well dispersed and have long shelf life. As most powdered ingredients do not have a particular flavor, they are often marketed in different flavors. The different flavors are combined with different colors to visually attract consumers and increase the competitiveness of the product.
Liquid
A liquid dietary supplement is a drinkable nutritional or herbal product. They are often used to enhance the body's metabolism in order to reduce the incidence of lifestyle disorders. As these ingredients do not taste good on their own, they are often mixed with other juices and teas. Color mixing is therefore very heavy for liquid beverages and is directly related to the dual senses of sight and taste of consumption.
Functional Gummies
Functional gummies, such as vitamin gummies, are pectin or gelatin-based gummies with functional health benefits. Their popularity is growing worldwide, especially among children. The use of colors is a major reason for their success. By presenting them in bright colors, they can catch the consumer's eye at first glance.
Daji Belle has many natural colors that come from plants, insects, microorganisms and more. Here you can find a very wide range of color combinations. NACOFULTM natural coloring products can provide suitable colors for different food processing processes. With these natural colors, food companies can create more products to increase their competitiveness in the dietary supplements market.
For research use only. Not for use in diagnostic or therapeutic procedures.
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