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There are many ingredients and additives involved in the food industry, and food coloring agents are one of them. As a frequently consumed ingredient in the daily diet, it does not necessarily have nutritional value, but it must be non-toxic and harmless to the human body. Natural food colorants are generally non-toxic, especially plant pigments are safer, and some of them also have some nutritional value or pharmacological effects. Natural colors have a very long history of use as food coloring agents. The safe, non-toxic and biologically active nature of natural pigments makes them a promising prospect in the food industry.
Color is not the main criterion by which we judge the freshness and quality of food, but it does create a powerful stimulus to our senses and gives us certain associations. Color plays a vital role in the consumer's food selection process. The use of natural colorants to color food have been widely used in the food industry.
Beverages |
Dairy |
Meat |
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Beverage consumption is a multi-sensory experience, covering color, taste and aroma. Of these, color is the first visual impact of a beverage and often fundamentally determines the basic appeal of the product. | Dairy products are one of the sources of nutrition. The development of dairy processing has brought fresh products such as ice cream, yogurt and milk tea. Different flavors of dairy products combined with different natural colors can bring consumers a new experience. | Natural colors are used to color meat products and can be visually appealing to customers. In addition, some natural pigments with antioxidant properties can be used as preservatives to extend the shelf life of meat products. | |
Cereals |
Confectionery |
Pet Food |
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Cereals are an important part of everyday food and are the main source of energy for the body. Single-tone cereals have been difficult to capture the hearts of consumers, and the emergence of colored noodles, colored cookies and other foods are gradually becoming a new choice for consumers. | Differences in color, taste and texture are specific differences between candies. Colorful, safe and non-toxic natural colors can inject more vitality into candies. Interesting colors can attract customers' attention and help a company's products gain market share quickly. | Color is widely present in pet foods and affects food palatability more psychologically. In addition, specific colors are naturally associated with specific tastes by pet owners, thus influencing consumption. The use of natural colors can ensure product safety and provide security for pet food development. | |
Processed Food |
Dietary Supplements |
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Processed foods are often complex and may contain multiple ingredients. With the upgrading of food consumption concepts, processed foods are no longer simply processed, but require a full range of colors and flavors. Selecting natural colors for color mixing according to processing methods can improve the competitiveness of processed foods. | Dietary supplements come in a variety of forms, including tablets, capsules and powders. Many naturally sourced extracts are dull or too bright in color, which can subjectively and psychologically affect consumers' senses and impact sales. The addition of natural colors can enhance the visual appeal of a product, thereby stimulating consumer purchasing power. |
Daji Belle has many natural colors that come from plants, insects, microorganisms and more. Here you can find a very wide range of color combinations. Our natural coloring products can provide a wide range of color solutions for food industry. If you would like more information, please contact us.
For research use only. Not for use in diagnostic or therapeutic procedures.